Isabelle Bierwirth

Head of Marketing

Meet Izzy - Our Head of Marketing

Izzy is part of the Senior Management Team where she helps to build Developers Institute from the ground up. She keeps her ear to the ground to find ways to improve and grow the business on the daily. 

Izzy specialises in automating processes to reduce repetitive tasks and continuously improves the recruitment process for both new students and new team members. She expands our website with relevant information and works closely with her diverse business contacts to deliver a marketing approach out of the ordinary. Izzy also keeps the lights on in our head office in Whangarei, making sure all the head office operations compliance t’s are crossed and i’s dotted. 

Izzy’s background is a mixed bag of cultures. She grew up in Germany (Cologne) and completed her studies in France (Paris) where she obtained a Masters in Marketing and Sales. Izzy leverages her passion for digital marketing—in particular SEO, copywriting and analytics—to strategically drive our brand and grow our audience. 

She is fluent in German, French, English and Spanish.

Before joining Developers Institute

Izzy has worked for an array of different companies to elevate their digital presence. Her employers ranged from big corporations such as Mercedes Benz and AirFrance—when personalised emails were just becoming a thing—to small start-ups that were trying to get on the bandwagon of e-commerce and influencer marketing. Fun fact: one of her interns is now one of the leading YouTube and Instagram influencers with over 7 million followers. 

After settling in NZ, Izzy worked for local agencies that provide Northland businesses with website, content and advertising advice.

There is more to Izzy than just marketing!

Izzy's choice to move to Whangarei is proof positive of the city’s ‘love it here!’ slogan. She is always looking to make the most of the beautiful beaches and the array of activities Northland has to offer. From diving, sailing and hiking to horseback riding on the beach, her spare time is filled with anything but marketing or screen time. If you want to start a yarn with her, try chatting about travelling or flying. In Izzy’s experience, those topics spark the most interesting convos.